Amazon Unveils New Echo Show & Dot Devices, Fire Stick & More

Amazon Unveils New Echo Show & Dot Devices, All-New Fire Stick & Lite Version plus a new Fire TV Interface

Amazon has announced its all-new Echo family, including the new Echo, Echo Dot, Echo Dot with clock – featuring an all-new spherical design and improved audio. Also announced was the Echo Show 10 with a display that moves with you, so you’ll never miss a moment of your favourite show, the next step in a recipe or a smile from a loved one on a video call.

In addition to the new Echo Devices, Amazon revealed two all-new Fire Sticks. The all-new Fire TV stick has been the best selling for a while, but it has been reimagined to be 50% more powerful with HDR & Dolby Atmos Support. The Fire TV Stick Lite is a brand new product that gives you full HD streaming at an even more affordable price.

Take a look at all the new devices Amazon has unveiled below…

New Echo Devices:

The new Echo family is built with recycled materials and will support Low Power Mode for energy savings.

The New Echo – New Spherical Design, Dolby Stereo Sound & Built-in Zigbee Hub – £89.99


The next-generation Echo combines the best of Echo and Echo Plus into a single device at the same affordable Echo price.  Its all-new design and fabric finish looks great in any space, with a bright LED light ring at the base of the sphere that reflects off of surfaces for added visibility. The new Echo also sounds significantly better; thanks to a 3.0-inch woofer, dual-firing tweeters, and Dolby processing that delivers stereo sound with clear highs, dynamic-mids, and deep bass. As with Echo Studio, the new Echo automatically senses the acoustics of your space and fine-tunes audio playback – just ask to listen to your favourite music and the rich, detailed sound automatically adapts to any room. For the first time, Echo also comes with a built-in smart home hub, with support for Zigbee, and supports Bluetooth Low Energy (BLE).

Amazon’s Echo (£89.99) will be available in Charcoal, Glacier White, and Twilight Blue.

Pre-order starts today with new devices shipping later this year. They will also be available at Argos, Currys PC World,,, and Tesco.

Echo Dot & Echo Dot with clock – New Spherical Design & Crisp, Full Sound


Echo Dot, our best-selling smart speaker is now even better. The all-new Echo Dot has the same spherical design and fabric finish as Echo, making it a stylish way to add Alexa to any space. It’s compact, but packs in a powerful 1.6-inch front-firing speaker, producing crisp vocals and balanced bass for full sound you can enjoy in any room of your home.

The new Echo Dot with clock comes with the same enhancements as the new Echo Dot, plus a simple LED display so you can glance at the time, temperature, timers, and alarms. And now, the tap-to-snooze feature that customers love on Echo

The clock version will also be available on the Echo Dot and Echo.

Echo Dot (£49.99) will be available in Charcoal, Glacier White, and Twilight Blue.

Echo Dot with clock (£59.99) will be available in Glacier White and Twilight Blue.

Pre-order starts today with new devices shipping later this year. They will also be available at Argos, Currys PC World,,, and Tesco.

Echo Show 10 – Designed to Move with You – £239.99


The all-new Echo Show 10 is a complete re-imagination of Alexa with a screen, and has been upgraded in every way. It features a brilliant 10-inch, adaptive HD display that automatically stays in view when you interact with Alexa—no matter where you are in the room. Plus, the new brushless motor is completely silent, meaning you won’t hear a thing as Echo Show 10 rotates.

Ask Alexa to make a video call without worrying about being out of frame – as you move, the screen does too, and the new 13-megapixel, wide-angle camera pans and zooms to keep you at the centre of the frame. As Echo Show 10 moves, so does its dual, front-firing tweeters and powerful woofer, providing premium, directional sound that automatically adapts to your space, making it great for all kinds of music, videos and more. Echo Show 10 will also rotate as you watch the news, flash briefings, or  Prime Video. And, coming soon you will be able to watch Netflix simply by asking Alexa, with the ability to search, browse, and stream the entire catalogue by voice.

Echo Show 10 uses advanced computer vision algorithms to help make your home smarter and more secure. You can also securely access a live feed on Echo Show 10 from another Echo Show device, or the Alexa app, with the ability to remotely zoom or pan the display and camera to see the entire room; or set up a Routine that automatically turns on the lights when someone enters the room.

Echo Show 10 (£239.99) will be available in Charcoal and Glacier White. You can sign up to be notified when the new Echo Show 10 is available. All-new Echo Show features announced today will be available by the end of the year.


All Echo devices announced today are built with 100% post-consumer recycled fabric, 100% recycled die-cast aluminium, and post-consumer recycled plastic. Plus, all wood fibre-based materials used in Echo device packaging are made entirely from responsibly managed forests or recycled sources. In addition to using sustainable materials, these Echo devices also have a Low Power Mode, to intelligently conserve energy during periods of inactivity, and deliver energy savings over the lifetime of the device.

New Amazon Fire TV Sticks:

The best-Selling Fire TV Stick is Now 50% More Powerful with HDR & Dolby Atmos Support – Just £39.99

Fire Tv Stick

The all-new Fire TV Stick features an enhanced 1.7 GHz quad-core processor that makes it 50% more powerful than the previous generation. The new Fire TV Stick delivers faster streaming in 1080p at 60fps with HDR compatibility. The dual-band, dual-antenna WiFi supports 5 GHz networks for more stable streaming and fewer dropped connections. Fire TV Stick also supports Dolby Atmos for immersive sound with compatible content and speakers, and an Alexa Voice Remote with dedicated power, volume, and mute buttons for easy control of compatible TVs, soundbars, and A/V receivers. The all-new Fire TV Stick delivers improved performance while consuming 50% less power than the previous generation.

The all-new Fire TV Stick is £39.99 and begins shipping in the UK next week. Pre-Order today at


Fire TV Stick LiteAffordable, Full-HD Streaming on Fire TV—Just £29.99

Fire TV Stick

Fire TV Stick Lite is a new, even more, affordable way to begin streaming in full HD. It is 50% more powerful than the previous-generation Fire TV Stick and features HDR support. Fire TV Stick Lite comes with the Alexa Voice Remote Lite, a new remote that allows you to use voice to find, launch, and control content.

Fire TV Stick Lite is £29.99 and also begins shipping in the UK next week. You can pre-order today at

Both the all-new Fire TV Stick and the Fire TV Stick Lite will also be available from Argos, Currys PC World,,, and Tesco.

All-New Fire TV Experience

Fire TV’s most significant experience update is redesigned to offer a more intuitive, simple, and customised experience. The Main Menu is now at the centre of your screen and makes it easy to find what you’re looking for. You can now jump into your favourite streaming service directly, or scroll over supported apps to quickly peek at what’s inside and begin playback. A brand new Find experience makes it easier than ever to discover great movies, TV shows, and more.

Alexa is at the core of the new Fire TV experience, featuring improved voice controls that give you greater control of your entertainment. With user profiles, Fire TV now delivers a personalised experience for up to six members of a household, providing individual content recommendations, viewing history, watch lists, preferred settings, and more. After the initial set up, Alexa will automatically recognise the voice and switch to your profile.

The redesigned Fire TV experience will begin rolling out globally later this year, starting with the new Fire TV Stick and Fire TV Stick Lite. Exact features will vary by country.

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